|From iwdrm (2011), Source: Dr. Strangelove or: How I learned to Stop Worrying and Love the Bomb, Cinemagraph, Stanley Kubrick, (1964).|
The two artists known as cinemagraph's innovators, Jamie Beck and Kevin Burg describe the cinemagraph as, "...an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly."
Technically, cinemagraphs are still photographs in which minute and repetitive movement occurs. These artworks are not exactly a photo, but not quite a video either. While these GIFs (Graphics Interchange Format) are restricted by the technology's limitations of a 256-color palette and 1 transparent color, artists working with the format are managing to create some truly moving images. When asked by Fast Company's Co. Design why they chose the strict format, the pair replied:
"The format has interesting capabilities as well as some severe limitations which are very influential in the visual style of our images... GIF is very basic, highly linkable through outlets such as Tumblr, and integrated into the web. Flash certainly has more capabilities but since our images are at their heart a traditional photograph, a format like .gif makes the most sense."
|Jamie Beck and Kevin Burg, Meet Me at the Bar, Cinemagraph, 2011.|
"Beck and Burg named the process "Cinemagraphs" for their cinematic quality while maintaining at its soul the principles of traditional photography. Launched virally through social media platforms Twitter and Tumblr, both the style of imagery and terminology has become a class of its own. The creative duo are looking forward to exploring future display technologies for gallery settings as well as pushing this new art form and communication process as the best way to capture a moment in time or create a true living portrait in our digital age while embracing our need to communicate visually and share instantly."
|Marvin, Static, Cinemagraph, 2011.|
|Chase Lewandowski, More Life at the Laundromat, Cinemagraph, 2011.|