|Mr. Marley, Chris Wicks, 2010|
Looking through the Communication Arts magazine's past 50 years of designs, it can be observed that text doesn't really start being it's own entity until the early 2000's. The designs in previous years are almost entirely devoted to the emotional response to an image and either use a logo or a bold/black typeface to reference the point of the image. However, after the early 2000's we start to see a trend; the backgrounds of designs/advertisements get cleaner and focus on simplicity, making text the focal point. Currently we have begun to see type as not only the message but as the image as well.
|Left: TBWA\Chiat\Day, Thom Yorke-Grammy Typographic Portraits, 2009|
Middle: Chris Wicks, Lyric Portrait 2nd Attempt, 2009
Right: tailormade, Scarlett Johansson- Type Face, 2009-2011
|Left: Jacob Gilbreath, Conan O' Brien's Farewell Speech as a Typography Project, 2011|
Top: djsoundwav,The Social Network- "Full Attention" (Kinetic Typography), 2010
Bottom: Marco Papale, Superstylin' -Kinetic Typography- Making of, 2009
|QV Melbourne Wayfinding Graphics, 2009|
The QV carpark required some wayfinding. What better way than to introduce a series of large scale directional and environmental graphics to one of the cleanest carparks in Melbourne. Each Typographic piece is individually hand painted on site overlaying the colours to produce a multiplied effect onto the brickwork. Each word is designed to fit into the exacting locations available on site providing visibility from the street as well as a welcomed use of colour on the underground levels.
As one of the cleanest carparks in the Melbourne, it's only fitting to add color to keep from being classified with other dark and dingy carparks.
I have shown a series of pictures in my examples, but with this last example I leave you with a series of similar images. I do this to demonstrate what environmental type looks like and to challenge to find more; whether it be in the park, outside Starbucks, or on a street. Type is all around us and it's only beginning to be noticed by the untrained eye.